Challenge

QUICK TRACK is a chain of convenience stores that has received multiple awards over the past few years for its rapid growth in the country, particularly in Texas. This company was recognized in 2020 as one of the top 100 convenience store chains in the country, an achievement that deserves special attention.

They entrusted us with the task of renewing their corporate image, bringing it to life, and implementing it across their retail locations. As each store had a unique building infrastructure and architectural design, the engineering team at J&A SIGNS had to conduct an exhaustive analysis, along with logistics and execution planning.

In 2022, we began working on their newly launched convenience store brand LAMA.

Process

Each project was a custom branding development encompassing the proper design, choice of materials, execution, and smallest details. Each project had to be adapted to the existing building infrastructure of convenience stores and gas stations, while at the same time finding the best balance between quality and price as if it were our own pocket.

In our history with them since 2019, we have worked with more than 35 gas stations and convenience stores. In the last semester of 2022, we worked with them in more than 20 stores on a greater or lesser scale.

How well does a signage solution company need to be, to be called in more than 35 different projects?

Results

As a result of J&A SIGNS’ efforts, those projects successfully made the transition from digital to real-life and were completed within budget, which was one of the client’s key objectives. A company like Quick Track, which is growing rapidly in the most competitive markets, trusts us and prefers to work with us on every single project.